BOSUN Consulting Group

Charting the future of your Payer Value strategy

MAAILS - Market Access AI Landscape Scanner 
Creating an evolving road map for developing payer value 

Using the latest AI technology, BOSUN helps identify and implement high-impact Payer strategies. 


Bosun harnesses real world experience and class leading AI  technology to map Payer drivers. We add to  strategy, by identifying areas of innovation and payer value and mapping performance and action plans.


Our clients need to pinpoint and demonstrate Payer Value. We don't promise to have all the answers to hypothetical questions. BUT we do enable the creation of a strategy with world class research; and we do it QUICKLY and with efficient use of resource


Contact us for more information

MAAILS - charting the future of your Payer Strategy


MAAILS - Market Access AI Landscape Scanner. Technology to map performance vs Payer Need


Compare performance of current and future SoC vs. Payer Need


Aliging evidence with Payer  Need


Using AI to explore new areas of Payer Value


Iterative AI allows for fine tuning of MA strategy


Build MA roadmaps - Time and resource efficient


Scaling up - map your strategy vs local payer needs


Evolve Payer strategy - deploy AI regularly and easily to keep strategy up to date

BOSUN - who and why?

With extensive experience of the MA world, Chris O'Neill and Simon Derry understand how challenging growing and developing an MA strategy can be.


We are obsessed with Payer Value - it is the prime deliverable for our projects and applications


Our expertise lies in identifying how to align clinical outcomes with Payer Drivers. Our AI tools help explore available evidence to ensure that value messages resonate and are credible with multiple payer archetypes


Avoiding TRAFFIC jams

Bosun uses experience and in-house MAAILS technology to fast track development of Payer Value Strategies.


Time – we need answers quickly to support expensive decisions

Resource – in-house or outsourced, tying up resource on research is expensive

Accuracy – are we looking at the right areas; how many assumptions are we having to make

Feasibility – what is the probability of success? How certain are we?

Future – in a changing world we need evolving research

International – Need global strategies with local nuances

Collaborative – MA strategies need to inform and integrate with medical and commercial


Landscape Scanning is a CONTINUOUS journey; no-one can afford a TRAFFIC jam en-route


MAAILS from Bosun


A simple and effective solution to mapping the MA landscape and creating an MA roadmap – building an outline of the optimum MA strategy MAAILS – takes a TPP and QUICKLY shows


- Performance vs competitive set

- Vs clinical endpoints

- Vs economic endpoints

- Vs different payer needs

- Now and in the future


MAAILS - creating your roadmap for strategic success


• Helps to reinforce strategic direction

• Outlines areas for development

• Identifies potentially unexplored areas of performance

• Can integrate into Workflow management and strategy process

• Is iterative and can evolve over time as the landscape evolves

• What if: Enables wargaming and scenario mapping

• IWIK – I wish I Knew – MAAILS can explore probable scenario and likely issues/opportunities


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